Hang tag printing is mainly for clothing, including two types: offset printing and silk-screened printing, which are different due to their label materials.
The silk-screened printing is to print the pattern and text of the product on the hang tag by screen printing, and the overall effect is good. The patterns and text are textured. There are four main characteristics of silk-screened printing, such as strong three-dimensional sense; strong light resistance; large printing area, and strong adhesion. The silk-screened printing has the advantages of large volume, cheap price, bright colors, long shelf life, fast delivery, and so on. It is recognized by more and more industries, widely used, and closely connected with our lives. The silk-screened printing is mainly used for patterns on textiles, patterns for T-shirts, cultural shirts, shoes, flags, clothes, towels, handkerchiefs, shirts, vests, knitwear, pockets, shoes, number cloth, and various bags, backpacks, handbags, school bags, etc.
The offset printing transfers the ink on the rubber surface to the paper surface of the hang tag through a roller-type rubber stamp. Since the glue surface is flat and there are no concave patterns, the patterns and patterns on the printed paper surface are also flat, without three-dimensionality, and the anti-counterfeiting property is poor. However, the demand for printing of personalized small batch of self-adhesive labels on the market is increasing nowadays, and product quality often requires bright colors, and most of the layered layouts are composed of dots. Therefore, offset printing is a good choice. At the same time, offset printing also has many advantages, such as low cost, high printing efficiency, and short plate making cycle. It is a suitable choice for hang tags with complex patterns and strong timeliness.
Today, the business environment in any industry is extremely competitive, and the fashion industry will be not immune. In fact, product promotion and brand marketing strategies, especially high-quality advertising materials including printing ways, can make you stand out from the fierce market competitors and attract more potential customers.