For skincare brands, the most important step in building customer trust is to firmly control the quality of products. Because skin care products are products that come into direct contact with our skin. Customers cannot tolerate the slightest error. Just as important as having quality skin care products are the premium cosmetic packaging boxes. Consider that the box is the first branding element that customers interact with. The quality of the packaging boxes must match the quality of the product. After all, if your skincare box doesn’t impress customers, there’s a good chance customer won’t pay too much attention to your products.
When it comes to cosmetic packaging, consider how your brand story and values can be displayed through the packaging boxes. In order to design a cosmetic packaging foldable box that is more suitable for the brand. We can find inspiration from several skin care product packaging boxes.
Twiggie & Rose
Twiggie & Rose is a natural, organic skincare brand. The retro color matching and exquisite logo are printed on clean white paper. You can tell this is a feminine brand by the appearance of the box.
Different from ordinary folding cardboard boxes, Twiggie & Rose cosmetic packaging boxes are opened and closed with traditional file bags commonly used with rope-wrapped buckles. Combined with the hot stamping process, the cosmetic packaging box is more delicate and beautiful.
Skinsmiths
Through Skinsmiths cosmetic packaging box, it can be seen that their brand pays great attention to the details of the product. The colors printed on the packaging box represent customers with different skin types.
Their logo uses a black bold font, which is better balanced with the soft and simple product description text.
Henua Organics
Henua Organics is a niche cosmetics brand in Finland. Its brand products are mainly natural and sustainable. Therefore, the company also applies this brand concept to its cosmetic packaging boxes.
Moreover, the overall style of their packaging boxes is dominated by Nordic simplicity. The simple black and white matching color scheme match the frosted glass inner packaging. It aims to create a refined high-grade texture for the user.
Wildsmith Skin
Wildsmith Skin packs produce natural, sustainable skin care products by using plant-derived bioactive ingredients, botanicals, and minerals. Wildsmith Skin uses sturdy grayboard pasted round boxes to store and protect its products. However, apart from the basic printing process, they did not add other eye-catching crafts to their boxes.
However, the black text is printed with white packaging paper. This really accentuates the text message on the cosmetic box. At the same time, it also shows the brand’s concept of environmental protection.
In conclusion
Most potential customers perceive the quality and value of products based on cosmetic packaging boxes. Therefore, high-quality cosmetic packaging is an important part of attracting user attention and building user trust.